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September 13, 2007
AT&T Brings Back Cingular Orange to "Mobilize" Brand; Jack's Still
After spending an ungodly amount of money to kill Jack and mutate the Cingular brand into the "new AT&T," they've decided that Cingular's orange palette offered a "younger, edgier and more contemporary style'"all attributes closely associated with wireless." But clearly not AT&T. So, they're rebranding. Again. Look for Death Stars set against the new "primary corporate color," orange, and a series of commercials directed by Wes Anderson coming your way as of'"yesterday. Wow, I feel AT&T tickling my cutting edge sensibilities already. [AT&T via Broadband Reports]
From AT&T Brings Back Cingular Orange to "Mobilize" Brand; Jack's Still
Posted by Stephen at September 13, 2007 09:53 AM
